Range Rover Pulse of the City is a global campaign using cities as cultural canvases to create art, music, films and social engagement. All of this to promote Range Rover's first ever city car - The Evoque. We tracked celebrities as well as the public doing amazing things, celebrating their own cities around the world for this exciting launch.
• Digital Creative Direction
• Art Direction
• Branding & Design
The Guoman Group have created a new brand called Amba Hotels. The idea was to create a destination for customers filled with local experiences and inspirational entertainment opportunities based on knowledge recruitment within the business. This in turn would add value and convert to room bookings.
• Digital Creative Direction
• Expereince Strategy
• Branding & Design
The challenge was to turn Cobra Beer from being a 'curry house' beer into a world beer that can be enjoyed equally in bars. Thus creating the most impossibly smooth beer the world has ever known - and if we can do that then what other impossibly smooth creations can 'The Boss' make? stay tuned...We took people on a social journey through craft films and an insight into the world of The Boss leading up to the relaunch of Cobra.
• Digital Creative Direction
• Experience Strategy
• Design
Helmets For Heroines was a charity event helping to raise awareness and funds for Breast Cancer Care, as well as promote female riders through art and design. In a male dominated scene, ‘The Gabriel Hounds’ celebrates ladies on two wheels. As part of the event, we showcased 20 bespoke helmets which were all designed by artists and designers from throughout Europe. We then held a live auction of all the helmets to raise money.
• Digital Creative Direction
• Branding & Design
The brand ‘Life Is’ for BBC Earth, is the world’s most famous natural history category of shows including Life, Planet Earth and Blue Planet. We created a direct relationship with global audiences across markets for BBC Earth, which consisted of an online hub of exciting topical content displayed over a 12 month calendar year.
• Digital Creative Direction
• Branding & Design
Not on the High Street is the ultimate self expression destination. The brand has built presence that has made it the "go to" destination for gift buying. The challenge however, was to take that one step further and allow people to find the products that help them express themselves and their individuality. From careful curation to gifting apps, from personalised products to Father's day tools it's time to discover the 'Wonder of You'.
• Digital Creative Direction
• Experience Strategy
• Design
Crowdwish exists to link together people’s hopes, dreams, ambitions and desires. It’s designed to bring people together to create outcomes that are more likely to happen if lots of people are asking for those outcomes, rather than a single individual. This can be for anything – material or otherwise so get wishing.
• Digital Creative Direction
• Branding & Desgin
For the B&Q brand the challenge was to shift consumer perceptions from being a builder’s shed towards an inspirational place that helps people re-imagine their homes. Half of UK households have at least one unloved room in their house. Our app encourages the public to turn these neglected places into something unbelievable, thus highlighting the new softer B&Q product portfolio and giving people a chance to take part in a competition for Britain's most unloved rooms.
• Digital Creative Direction
• Design
BBC 'Planet Earth's' brands embarked on a mission to create an overarching global brand called Planet. This would be a collection of all Planet Earth brands programming including online content, live events and musical performances hosted by the brand which would later be called Planet Earth Live.
• Digital Creative Direction
• Art Direction
• Branding & Design
Following in the fashionable footsteps of Kate Moss, Twiggy, Claudia Schiffer and Sienna Miller, young London models Georgia May Jagger and Pixie Geldof fronted our Fashion Targets Breast Cancer campaign in 2012. We captured the 'curiously british' approach combined with gritty black and white street photography to create a propaganda front.
• Creative Direction
• Art Direction & Design
For 15 weeks these magnificent raw, industrial spaces offer a sensational line-up of world renowned performance and installation artists. Live performances were held to celebrate this dramatic space. This will all lead up to the opening of the new Tate where all of the live and media arts will be held.
• Design Direction
• Branding & Design
The convertible Jaguar F-Type was first revealed at the Paris Motor Show in 2013 followed bye the Goodwood Festival of Speed. We created a series of provocative films that showcased the seductive nature of this vehicle before the actual reveals took place. They were then followed by a short film called ‘Desire’ starring Damien Lewis which then went on to promote the F-Type around the world.
• Creative Direction
• Art Direction