Following in the fashionable footsteps of Kate Moss, Twiggy, Claudia Schiffer and Sienna Miller, young London models Georgia May Jagger and Pixie Geldof fronted our Fashion Targets Breast Cancer campaign in 2012. We captured the 'curiously british' approach combined with gritty black and white street photography to create a propaganda front.

• Creative Direction

• Art Direction & Design