For the B&Q brand the challenge was to shift consumer perceptions from being a builder’s shed towards an inspirational place that helps people re-imagine their homes. Half of UK households have at least one unloved room in their house. Our app encourages the public to turn these neglected places into something unbelievable, thus highlighting the new softer B&Q product portfolio and giving people a chance to take part in a competition for Britain's most unloved rooms.

• Digital Creative Direction

• Design