The challenge was to turn Cobra Beer from being a 'curry house' beer into a world beer that can be enjoyed equally in bars. Thus creating the most impossibly smooth beer the world has ever known - and if we can do that then what other impossibly smooth creations can 'The Boss' make? stay tuned...We took people on a social journey through craft films and an insight into the world of The Boss leading up to the relaunch of Cobra.

• Digital Creative Direction

• Experience Strategy

• Design